GoProto ANZ is now Formero

February 27, 2023
Formero Head Office

We are proud to announce GoProto ANZ is officially returning to its roots as Formero.

Along with our name change, we’re launching a new brand identity, complete with a new logo, colour schemes, and typography. The design is a sleek, modern representation of Formero’s commitment to quality and precision. We can’t wait for you to see it in action.

We are also proud to unveil our new website, www.formero.com.au which has been designed from the ground up to provide a seamless user experience. The website is easy to navigate and offers an updated, modern look and feel. You can find all the information you need about our services, and solutions quickly and easily. Our online quoting system will continue to work as normal, and our team is always here to help if you have any questions.

To ensure a smooth transition for our customers, our Australian Business Number (ABN) will remain the same, which means that any contracts or non-disclosure agreements you have with us will remain valid. Similarly, our banking information will not change (excluding the Account name, now Formero Pty Ltd). We understand that our customers rely on us for our stability and reliability, and we are committed to providing the same high-quality services that our customers have come to expect from us.

Our rebrand to Formero is not just a change in name but also a reflection of our dedication to excellence in everything we do. We are committed to delivering high-quality solutions, excellent customer service, and innovative technology that helps our customers succeed.

We’re so excited to be unveiling this fresh new look to you and hope you like it. This rebrand better matches what we’ve become over the years and our future as we continue to grow.

This is just the beginning – we have a lot of exciting things coming up.

Please feel free to reach out to us if you have any questions or if there is anything we can help you with.


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Author

Craig Alexander

Craig is a seasoned marketing professional with over 13 years of diverse experience in industries ranging from Asphalt Testing Technology to Environmental Sciences. His extensive background in B2B marketing, coupled with a deep understanding of complex technical fields like Power Tools, Solar & Battery Systems, and Emergency Lighting, uniquely positions him to bridge the gap between advanced manufacturing technologies and market needs. Craig leverages his comprehensive marketing skills to translate intricate manufacturing processes and innovations into clear, compelling narratives, helping businesses of all sizes succeed in both local and international markets.

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