Craig Alexander

MARKETING & BRAND SPECIALIST

Craig is an accomplished marketing professional with over a decade of experience in B2B environments, specialising in brand development, strategic positioning, and technical communications. He has built a strong track record in helping complex businesses articulate their value clearly and effectively.

At Formero, Craig leads the marketing and brand strategy, shaping how the company presents its advanced manufacturing capabilities to the market. He plays a key role in communicating technical processes in a practical, accessible way, supporting engineers, designers, and procurement teams in understanding their manufacturing options.

Craig was instrumental in Formero’s rebrand, guiding the project from strategy through to execution. His structured approach and focus on clarity ensure that Formero’s messaging reflects the depth and precision of its in-house manufacturing capabilities.